Web analytics in the digital age is key to getting oversight on how your website or application performs in terms of page views, user visits, unique visits, visits by device, visits by country, and much more. Most website owners generally use Google Analytics I presume but what if you are looking for a much simpler and open-source web analytics platform for your website or application? In today's listicle, we are going to look at the top open-source self-hosted web analytics software and alternatives to Google Analytics.
1. Plausible Analytics
Plausible Analytics is a self-hosted lightweight open-source web analytics platform and is compliant with GDPR, CCPA, and PECR. If you are looking for a solution to check all the necessary traffic metrics of your website on one page then Plausible Analytics is an ideal solution. It even provides features to connect with Google's Webmaster and import your Google Analytics history.
2. Matomo
Matomo is another self-hosted open-source web analytics platform that gives you 100% ownership of your data. It has a user-friendly UI and comes with features such as cookiesless tracking and importing your Google Analytics history directly into the platform. Many companies and organizations globally make use of Matomo including Ahrefs, NASA, the European Union, and the United Nations to name a few. Like all the other open-source web analytics platforms on this list, Matomo can be self-hosted with a container platform such as Docker.
3. Umami
Umami is an open-source self-hosted web analytics platform focused on privacy. It does not use cookies and is GDPR compliant which ensures that you stay compliant with changing data privacy laws.
4. PostHog
Posthog is an all-in-one open-source web analytics platform that allows you to track and analyze user behavior on your website almost similar to Google Analytics. It comes with features such as user segmentation and event tracking. There are data visualization features that allow platform admins to create and share dashboards, graphs, and funnels.
5. Fathom Analytics
Fathom is a lightweight simple open-source web analytics dashboard built with GoLang and React. It comes with an easy-to-use Google Analytics import tool that allows you to import your Google Analytics history. Fathom has two versions the lite version and the pro version which requires a signup with Fathom. The lite version is maintained but there are no features added to it for the foreseeable future.
6. Countly
Countly is a community-driven open-source product analytics platform that can collect and visualize data from web, desktop, and mobile applications. It is suitable for individual users and small organizations and free to use for non-commercial purposes.
7. Ackee
Ackee is a self-hosted and open-source web analytics platform with a minimal web UI. Data that is tracked is anonymized with privacy in mind and does not use cookies. It has features to track events such as button clicks and newsletter signups. It also has a GraphQL API that is well-documented and allows you to build tools on top of the web platform.
8. Goat Counter
Goat Counter is another self-hosted open-source web analytics platform that aims to offer easy-to-use privacy-focused analytics and an alternative to Matomo and Google Analytics. It is built with GoLang and is super lightweight, privacy-aware, and GDPR-compliant. Useful data is tracked such as browser information, screen sizes, referring sites, and campaigns.
9. Offen Fair
Offen Fair is an open-source self-hosted web analytics tool built with GoLang and Javascript. It is privacy-friendly and comes with features such as an opt-in mode. This software collects minimal data and just enough to generate meaningful dashboards to get an overview of website performance. It is secured with analytics being end-to-end encrypted and definitely a wise choice for your website.
10. Pirsch
Pirsch is a modern open-source and cookie-free web analytics platform built with GoLang. No personal information is stored and a secure process to collect metrics is followed that hashes information such as a website visitor's IP address, date, and user-agent called a fingerprint. Pirsch is CCPA, PECR, and GDPR-compliant and secure web analytics platform.
11. Swetrix
Swetrix is another lightweight open-source web analytics platform built with Typescript. It can be self-hosted with Docker and comes with a unique and modern UI that makes it easy for users to set up sites to be tracked. It has multiple integration options such as WordPress, Ghost CMS, and a couple more.
Conclusion
In conclusion, there are many open-source web analytics tools and software to choose from that increase your control over data privacy and security or in general just lightweight, easy to use, and unique for your web analytics goals. If you enjoyed this article consider signing up for our newsletter and don't forget to share it with people that would find it useful. Leave a comment below with a tutorial you would like us to cover.